The Tactics You Need To Change To Make Your Brand Stand Out

This week’s blog post was written by guest poster Hannah Kennefick of Beautifully Forever WordPress.

Thanks to the internet its never been easier to move your business brand into the public eye.

Even better, if done with the right amount of finesse, you can practically market yourself for free, (give or take the occasional monthly subscription for content scheduling apps such as Buffer, Hootsuite or Facebook ads).

The world is literally accessible by the click of a button on our phones.  We can reach our target clientele/customers in a way that business generations of days gone by could have only dreamed of.

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We have the chance to put our businesses anywhere we want.. wherever we want.

Yet, so many of us find it hard to be seen amongst the masses of brands on the world wide web. Why is that?

Speaking from personal experience as a network marketer  I feel I have a fairly good indication of what’s going on and it isn’t pretty.

The majority of people working their business on the internet have no authenticity. None at all and as a result, they’ve faded into the background only to be seen now and again when customers type the brand name into the search bar as an afterthought to see if the company is still in business.

Because they don’t stand out from the rest of their business niche. They’ve blended into the crowd and that’s the worst thing that can happen within an industry that is only going to grow, no doubt by billions in the next few years.

What makes me think that?

People are finally finding ways to create a life and income on their own terms from the comfort of home. No long commuting, no more late days thanks to traffic jams, no official warnings for too many sick days. No sensations of feeling trapped within those four office walls. Freedom to work how and when we want is the fast approaching future. I’ve  seen people ” working” from their phones while enjoying a large glass of wine by the pool on holiday ( thanks to video calling technology).

Parents can now be with and work around their family commitments rather than move their children around work commitments.

Who in their right mind would not want that?

Although it’s certainly NOT the case for everyone before we jump on the latest ‘let’s bash Hanzi with angry comments’ bandwagon.

I’m speaking from personal experience. Lessons lived and learned. I’ve been there and done it.  I’ve won and dressed in my “most unauthentic brand t-shirt”  shorts and even the hat to hide my face under.

So please hear me out when I  say I come with love and good intentions. I’m here to help YOU by sharing my mistakes.

I’m going to come at this from a network marketing perspective because that’s where my experience lies. However, it’s a genuine rule of thumb whatever your industry.


Your business is new and exciting, you want to scream from the rooftops about it. You want to tell everyone you’ve ever met every  tiny little detail about what you represent and how your business is better than anyone else’s in your niche. I hear you, and you definitely should tell people about what you’re doing! Genuine excitement is contagious and addictive. Human beings are inquisitive by nature and let’s face it, we hate to be left out of the loop.

But here’s the thing…..there’s an incredibly fine line between getting people’s attention,  creating excitement and curiosity before you become a spamtastic robot!

You know what I mean right?

You’ve seen businesses pop up on your news feed, it is really intriguing, it draws you in, this might be something you want to know more about in the future. So you like the business/blog page with the intentions of going back to it later and browsing the content of the page. (I love looking at new pages).

However when you open up the social app later that day your newsfeed is absolutely FLOODED with post after post after post from the page you followed, you’re literally scrolling for thirty minutes trying to find other content. The same thing happens when you return later.

What do you end up doing? If you’re anything like me, I hit the unlike button. Seeing nothing but adverts begging me to buy products gets stagnant rather quickly and lets be honest it can be very annoying too!

Only from it happening to me did I quickly realise I was one of those people! I was a spammer!

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So if you’re going to post frequently on social media shake things up a little, add a pinch of spice, a spoonful of variety, a bucketful of fun!

Limit your advertising content to three/four posts a day, spread out at various times and share other people’s content in-between. Sharing is caring after all!

If you’re not sure when you should/shouldn’t post content,  I found the perfect social media posting guide here.


Putting your needs first

I’ve been there.  Boy have I been there, even if I don’t want to admit it, I was pretty self-serving when I first started networking. I just saw my own end game and the things I wanted. A new team member. X amount of sales.

When I first started my networking business I went maniacally through my entire Facebook and Instagram friends list, which thankfully at the time wasn’t any larger than ninety people per account. I messaged everyone.

Now, this isn’t a bad thing parse if you do it the correct way. Which is exactly what I didn’t do.

I attacked that list with gusto.  Over two hundred messages sent overall in a single day…. without landing in Facebook jail …Happy dance!

All I had to do now was just sit back and wait for my inbox to go crazy with all the sales I was going to be inundated with.

I could practically see the money signs dancing in my eyes. The clothes I was going to buy myself after I paid the bills with this outstanding amount of income I effortlessly created.  But I didn’t get any sales, I didn’t make a single sale, not a single one!


Well, again I was spamming people.

But the main reason was that everyone could see straight through my intentions.

Every single person who opened that message instantly recognised that the only reason I even bothered to message them was that I wanted something from them.

Nothing else. I wanted them to buy something from me and I wasn’t subtle about it.

I sent the exact SAME message over and over again and my intentions were easy to read.  I might as well have said, I don’t care what you buy, I just want you to give me your money to help my business succeed because that was what my message was saying to every person who read it. I don’t care about your needs, I don’t want to help solve any problems for you. I just want your money.

I was serving myself and that was selfish. So in the love of all things business brand related I beg of you, reach out to that friend list! But do so with the intention to help each person with their problems. That’s when they will come to you.

At least say hello and ask how the person is before you try to pitch a sale.

Which brings me to my next point…

Being impersonal in your brand

When doesn’t someone even make the effort to put a hello Hanzi how are you?  At the beginning of a message, I tend to skip past it and ignore.

If you’re not willing to take the time to even say hello before you tell me how fantastic your service is then I have reason to be drawn in, I want to buy from a human being who I can relate to, someone who will listen to my needs and be willing to work with me and find the best solution to my problem. Not just send a generic answer void of any human emotion.

I want to know that the products or services this person is extending to me are being recommended from a place of understanding. The human being behind the business is what draws people in, in order to do that you need to be willing to get personal and connect with people. Genuinely connect.

  • Write the person’s name
  • Say Hello, ask how they are
  • Create a human connection by being you.


There are many ways we can be authentic when creating our business brand. Nothing represents you or your business better than showing your true human self. Bring out your personality, be willing to be you, and connect with the people you reach out to, show them you care, that you genuinely want to help, be warm and welcoming and I guarantee that it won’t be long before your brand is standing tall amongst the  growing crowds


Love and Blessings to you

until next time



With thanks to this week’s blog post writer – Hannah Kennefick of Beautifully Forever WordPress. Hannah is in love with the vintage era fashion and slowly becoming beauty obsessed! She’s an accidental paleo diet loving plus sized women with a side of pagan spirituality! She is a professional network marketer and goal chasing mompreneur.

If you would like to add some tactics of maintaining true to your brand and growing your business with authenticity, please comment below.

Read Related Blog Post: Why I’ll Forever Be Normal

What could you do with an extra 10 hrs a week?

Possibly the most used phrases ever, 

“I don’t have time’,

‘ I’m too busy’

‘I didn’t get chance’

‘In a minute’

The list goes on, but let’s face it, most of us are rushed off our feet, trying to fit as much into our busy schedules as we can. We run businesses, manage our houses, look after children, constantly juggling a million and one things.

10 glorious hours a week

Have you ever stopped and thought what 10 hours a week would mean to you. 2 hours a day extra in your life. What would you do? What could you do? 40 glorious hours a month Mon-Fri for your business.

Would this free you up to contact more clients and receive more work?

Would this give you back the time that you so desperately crave? 

Would you spend it with your family? 

Would you use it to do that training course you’ve been putting off? 

There are so many ways that you could grow YOU and your business if you allowed yourself 10 extra hours a week.

Yes! I’d love an extra 10hours/week

Tell me how!

But, how would that work I hear you ask? I still have so many things I need to do, if I took 10 hours for the things I really want to do, then how would I fit it all in?

This is the reason I’ve introduced my VIP Package. It’s a package just for you, the lady who knows what they want and how they’d use those 10 extra hours a week. The lady that knows her worth and value and knows that in order to grow they need another pair of hands. This could be to do the tasks you don’t enjoy or the tasks that you aren’t great at, or it could be the tasks that simply take too long. I give you extra time and help take some of the stress away from you too.

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How can I help?

Would you love somebody to schedule all your social media for you? Or someone to help with your FB group? Someone to send regular emails to your clients or customers? Someone to reply to comments and messages on your social media channels, someone to upload those blog posts, someone to speak to your clients on your behalf. Whatever it is, that you’d like to not have to do, get in touch and let’s see if I can help.


The VIP package is for the lady who wants that little bit more- the 1:1 service, the instant messenger access and the knowledge that I’ll never work with more than 3 VIP clients at any time.

I need to be a VIP client!

Do you have a top service, package or product? Would you love to be able to sell more of those? How many extra sales do you think you could make with an extra 2 hours a day? 


I have the experience of having owned numerous businesses, so I understand the pressures that are on us, especially those we put on ourselves!

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If you value YOUR WORTH and would love to have me there to help you and your business grow, get in touch now and we’ll arrange a Skype or Zoom chat to see how I can help you!

I want to be a VIP!

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How to make your dreams a reality

We all have dreams and goals, but for many, they are something we sit on. Usually down to fear. Fear that we may fail, fear that ‘who am I’ to aim for a dream that big, fear that people will laugh….. and the list goes on.

BUT this dream no matter how big keeps on making an appearance in your brain, throughout the day, when you are lying in bed at night.

What if? What if, I just did it? What’s the absolute worst that can happen?

Maybe you don’t make any steps toward your dream as you just don’t know where to start.

Just Start

The most important step is actually starting. This is the biggest hurdle, many of us put off starting, blaming lack of time, lack of money, lack of support etc

However, let’s be honest we all have the same 24hours in a day- it’s how we use them that counts. I’m not denying that time is a huge issue- I’m a business owner, a wife, mum, stepmum, cleaner, cook, chief ironer… get the picture, so I do understand the time restraints on us all, but if we want to make a difference and start reaching that goal- then just start! If you take a step in the right direction every single day, then you are that much closer to reaching your dream.

Again, some dreams do require money- of course, they do. But don’t let that be the be all and end all of your dream.

Lack of support- surround yourself with like-minded people who WILL SUPPORT you, if you aren’t surrounded by supportive family & friends. Join some FB groups of like-minded ladies and find someone to have a chat with. I’m amazed at the connections & friendships I’ve built through FB – just by myself or someone else reaching out!

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Actionable Tips


When you have your dream, but are not sure how to get there, start with some brainstorming. You can use a mind map- where you put your goal at the centre in a circle, the from that draw lines off the circle and write various categories or parts of your goal, breaking it down into smaller chunks. Continue doing this, then go to each of the smaller areas and break those down even more- expand on your thoughts and get more specific. You’d be surprised at how much you can really think of when you focus. The thoughts are all there, sometimes it just takes a little time and focused energy to draw them all out and get them on paper!

This is your starting point!

Step outside your comfort zone

Nothing great is ever achieved in your comfort zone. In order to grow, and reach our dreams & goals we need to really push ourselves and step outside our comfort zone.

Do something each day if you can that scares you am little. Doing this will push your boundaries, make you take action and give you an increased confidence.


Believe In you

Mindset is a truly powerful thing. Without an amazing mindset, how can we be expected to do great things. How can we expect others to believe in us if we don’t truly believe in ourselves?

Make time to work on your mindset daily to release your inner beliefs about yourself. There are many ways you can do this, but keeping at it will help stop you from giving up on your dreams.

Doubt kills more dreams than failure ever will.

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Know your end goal and what it is you really want. You have to be really clear on what it is you want and how you’ll get there. Of course, plans can change as life goes on and that’s fine, but just be clear on that end goal. Without that, you don’t know where you are going and It’s easy to fall off the road.




Goodness, it would be fantastic if our dream just one day fell into our lap, all singing and dancing wouldn’t it? But that’s not how it works. If you want that dream, you have to be prepared to work for it. Don’t bother starting if you aren’t prepared to work hard. Don’t compare yourselves to people who are at a different part of their journey- as let’s face it they could have been working their butts off for the 10years previously. Like I said at the beginning, make a point of working toward your goal every day to help get you closer to your dream.


I hope these couple of tips have helped you think about making your dreams a reality. I’d love to hear what steps you are taking to help you achieve your dreams.









Vulnerable Post- The Fear Is Real!

 The fear is real!


As entrepreneurs, we often feel overwhelmed and stressed at various parts of our journey and I want us to be assured that we all feel like this from time to time- you aren’t alone, being an entrepreneur is an emotional rollercoaster of ups and downs, but that is also part of what makes us successful!

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I’m writing this blog post this week with a heart full of fear myself, so believe me when I say I know how you are feeling.


New ideal client

I have just signed with an ideal client. I’m over the moon, I really am ecstatic, but as excited as I am to get working with my ideal client, I’m battling with the fear creeping in- the fear that I could mess it all up, the fear that I won’t be enough, the fear of failure, the fear that if I do make a great impression, I won’t be able to maintain it, that I won’t be able to juggle all my clients and that I’ll drop the ball, the fear that I won’t know what to do, fear of self-sabotage, fear of being mediocre.

Sometimes I could scream at myself- FOR GODS SAKE GIRL- GET A GRIP!


Because, really, I know that this could be something big. I am in awe of this new client, I know I could learn so much from her and I know this is the client I’ve been waiting for. She is also so straight up it’s unreal, so if I do make a small mistake or I need to ask a question- really? Is anyone going to drop down dead? No. Is it life-threatening? No. Life moves on, so I really do need to stop the doubts creeping in and deal with this!


I started writing this blog post as a list of the top fears we all feel at times as an entrepreneur, but as I started writing, it turned into the fears that I’m feeling, so I decided to roll with it and show you the reality, this is so real.

I’ll write another post on the fears and how we can overcome them when I’ve learnt how next week!


Business Award

This is just one part of this week that is making me feel overwhelmed.

As well as signing an ideal client, I have also been nominated for a business award this weekend- amazing right? Yep, absolutely buzzing, BUT, again, what if I win? What if I don’t? What if the judges are sat there laughing at the nomination right now? What if nobody believes I’m good enough to even be nominated? What if my website isn’t good enough? 

The bloody fear kicks in from every angle. Again, I know this is completely normal and I need to believe that I am worthy of being nominated for this award- I worked hard to get to where I am- why shouldn’t I! It helps that I’ve got a wonderfully supportive colleague and friend that also believed in me, enough to nominate me (eternally thankful).

I’ve actually been lucky enough to be short-listed for a business award in my previous business too- and I felt the exact same then too- and I won! But, it doesn’t stop the exact same doubts sneaking into my head this time too!

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Speaker Request

Then, I had a message from Jackie- who runs the South Wales Bizmums networking group, asking if I would be a guest speaker at an event this week. I hesitated before I replied, I then replied with ‘have you sorted it now?’. Part of me hoping that she said yes all sorted (relieving me of what I knew I really should say) and part of me knowing that I should step up and say ‘Hell Yes I’ll Do It’. The speaking space hadn’t been filled, so I typed as quick as I possibly could before I lost my courage and said yes, I’d do it! The topic is growth- and I know accepting this opportunity is huge personal growth for me.

This puts me so far out of my comfort zone, I can’t even tell you- but I also know and fully believe that the best things happen when you step outside of your comfort zone. The thought of speaking in two days time, fills me with dread, I feel sick, anxious and I’m hugely nervous, just typing this. BUT, again, what’s the worst that can happen. It’s a lovely, supportive ladies networking group that will encourage me not throw stones at me telling me how rubbish I am. And what if, just what if, just one person actually likes what I say, what if they believe what I’m telling them and they feel a little inspired by me and my story- then you know what- that’s perfect because I then know that it was worth it!

Get a FREE ‘Boss Lady’ print

So, there we go, a completely vulnerable post from me, speaking completely from the heart, about my own fears. I’ll let you know how I get on this week, with the challenges that I’m faced with and hopefully how I smashed through them!

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I’d love to hear how you smashed through some fears recently and how it made you feel when you had come through the other side! 

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