We all have our favourite tools that we use daily in our business, so I thought I’d list my current most used tools for you.
I love Canva.. To the extent that I don’t know how I managed before it. This is constantly open on my desktop and I use it, without fail every day.
I use it for myself and for my client work. I create simple but gorgeous graphics for use on my website, on my social media, any presentations I need to put together and any freebies that I need to create. The selection of free or low-cost images is fantastic.
Top Tip- set up the branding options for yourself and any other brands that you manage to make it much easier. All the colours, fonts and logos will then be stored for you.
Watch my Canva video- how to make simple yet stunning graphics >>>
I put off using management systems for quite a while. For no real reason. Then it was the Trello Vs Asana debate. Now, I use both with various clients and I still don’t have a huge preference over the other. However, I’m currently using Asana more to keep in contact with clients. It’s a great tool when you are working as part of a team on a project, so you can all see what has been done or is yet to be done. I find it helps in mapping out your goals and plans, so you can see them at a glance and break them down into more manageable chunks.
Again, for a long while, I put off using Leadpages as I thought it was unnecessary. However, now I have it, I use it all the time. I’m certainly going to get my money’s worth, so I’m always thinking of new ways to set up landing pages and making them look pretty. I also have access to a few client’s leadpages accounts and enjoy creating amazing landing pages for them. Leadpages is easy to use and offers a great selection of templates to get you started.
I adore wordswag. This is actually an app on my phone, but it’s so handy. If you love Instagram, then this is a fantastic app for you to use. If you are a fan of the odd inspirational quote or text on an image, then this really is perfect for creating a graphic in a matter of minutes. If you are ever at a situation where you don’t have your social media posts scheduled and want to create something quick- this is the one. Great backgrounds, colours and fonts, with an amazing selection of quotes to get you started if you aren’t up to thinking of one yourself.
Dropbox has been around a long time but still one of my favourites. I’ve upgraded to the business version so I have extra storage and ask clients to share all large file with me here. This saves me using space on my desktop. I also use it to store all my stock photos, fonts etc.
I have over the years used Hootsuite, Post Planner and Buffer, but for now Buffer is winning for me. I use this to schedule my own social media and client’s social media, so I don’t have to wing it on the go! I also use Later for client’s IG accounts.
I use Paypal for client payments and for receiving payments for all digital guides etc that I sell.
I’ve been using Paypal for years with previous businesses, so it’s a tool that I trust.
I find it easy to add payment buttons or links to websites and landing pages and when I want to withdraw the money, it’s usually in my bank immediately.
MailChimp, for me is a great easy to use email marketing tool. I’m a fan of sales funnels, and this integrates with leadpages making it easy to feed any sign ups into my lists so I can send out automated email sequences, save me having to remember to email any new sign-ups manually.
Wave is a free accounting software. I’m pretty sure, I don’t use nearly enough of it’s tools, but I couldn’t be without it. I use this to send branded, professional looking invoices to clients, set up automated reminders, send receipts once paid and keep on top of all my incomings and outgoings. If used correctly, this will also make your accounting much easier!
I built my WordPress site from scratch, so what I know is self – taught. WordPress is a little marmite- people tend to love or hate it. Personally, I find it really easy to use, I love how many plugins are available and how good you can make a site look.
I haven’t long actually come across Hello Sign, as it was recommended to me not long ago. But it’s a clever tool- perfect for clients digitally signing your contracts- which I’ll be using from now on!
What’s your favourite business tool that you use daily?